Privacy Policy
Effective Date: March 18, 2026
Introduction
Your privacy is important to us. This Privacy Policy explains what personal information Nirvana Center Illinois LLC (“Tru Essence,” “we,” “us,” or “our”) collects, how we use it, and your rights regarding that information. This Policy applies when you visit our website at trueil.com (the “Website”), use our mobile app (the “App”), shop through our e-commerce platform (the “Platform”), or visit us in person at our store (“In-Store”). All of the above are referred to collectively as the “Services.”
This Policy applies to U.S. consumers and site visitors. It does not cover employees or job applicants.
Personal Information We Collect
We collect only what is necessary to operate the Services and meet our legal obligations.
Information you provide directly:
Name, email address, phone number, mailing address, and date of birth — collected when you create an account, place an order, or contact us. We may also collect identity verification documents (such as a photo of a government-issued ID) to confirm your age and eligibility. If you are an Illinois medical patient shopping under the medical program, we may collect documentation of your medical patient status as required by state law.
Information collected automatically:
When you use our Website, App, or Platform, we automatically collect your IP address, device identifiers, browser type, pages visited, search history within the Services, and general geolocation data. This helps us operate, secure, and improve the Services.
Transaction and account data:
We collect records of products purchased or browsed, loyalty program enrollment and point balances, order history, and preferences.
In-store:
We require customers to present a valid government-issued ID to verify age as required by Illinois law. We also operate security cameras on and around our premises for safety and loss prevention purposes. You may voluntarily provide contact information in-store to receive updates or join our loyalty program.
Payment data:
We collect transaction confirmations to complete purchases. We do not store full credit or debit card numbers — payments are processed by our third-party payment processors.
How We Use Your Information
We use the information we collect to:
Create and manage your account
Process and fulfill orders
Verify your age and identity as required by law
Operate and improve our loyalty program
Send transactional communications (order confirmations, receipts, account updates)
Send promotional offers and marketing messages where you have consented
Respond to your questions and provide customer support
Analyze usage to improve our Services
Prevent fraud and maintain security
Comply with Illinois cannabis regulations and other applicable law
Keep required business and legal records
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to understand how users interact with our Services and to improve your experience. We use Google Analytics to help us analyze usage patterns. Google Analytics collects information such as how often you visit, which pages you view, and what site you came from. This data is used in aggregate and is governed by Google’s own privacy policy. You can opt out of Google Analytics by using the Google Analytics Opt-Out Browser Add-on.
You may disable cookies in your browser settings, though doing so may affect your ability to use certain features of the Services. We honor the Global Privacy Control (GPC) signal as an opt-out of sale or sharing of personal information where required by law.
How We Share Your Information
We do not sell your personal information for money. However, we do share information in the following ways:
Service providers: We share information with companies that help us operate our Services, including payment processors, e-commerce and POS providers, loyalty and messaging platforms, hosting providers, identity verification services, and analytics providers. These companies are only permitted to use your information to perform services on our behalf.
Order fulfillment: When you place an order, we share relevant information (such as your name, contact information, and order details) with our dispensary systems to process and complete your order.
Legal and safety: We may disclose information when required by law, court order, or government request, or when we believe disclosure is necessary to protect the rights, safety, or property of Tru Essence, our customers, or others.
Business transfers: If Tru Essence is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
Advertising and analytics partners: We may share limited device and usage data with advertising and analytics partners to measure performance and, where applicable, to show more relevant content. You may opt out of this as described in the Your Rights section below.
Messaging and Marketing Communications
By providing your phone number or email address, you consent to receive transactional and informational messages from us. If you opt in to marketing communications, you may also receive promotional messages. Standard message and data rates may apply.
To opt out of email marketing, use the unsubscribe link in any marketing email. To opt out of SMS marketing, reply STOP to any text message. Reply HELP for assistance.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Policy and to meet our legal and accounting obligations. Security camera footage is retained for a limited time unless needed for an active investigation.
Security
We implement administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or loss. Our infrastructure is hosted on Amazon Web Services (AWS), which maintains rigorous security and compliance standards. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
Children and Minors
Our Services are intended for adults 21 years of age or older, or registered Illinois medical patients 18 years of age or older. We do not knowingly collect personal information from anyone under these ages. If we become aware that we have collected information from an underage individual, we will delete it promptly.
Your Privacy Rights
Depending on your state of residence, you may have the right to:
Access the personal information we hold about you
Correct inaccurate information
Request deletion of your personal information
Opt out of the sale or sharing of your personal information
Opt out of targeted advertising
Not be discriminated against for exercising your privacy rights
To submit a request or exercise any of these rights, email us at info@trueil.com. We will respond within the timeframe required by applicable law. We will not discriminate against you for exercising your rights.
California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know the categories of personal information sold or disclosed for business purposes and the right to opt out of such sales.
Illinois residents are protected under the Illinois Personal Information Protection Act (PIPA, 815 ILCS 530). In the event of a data breach affecting your personal information, we will notify you as required by Illinois law.
Third-Party Links
Our Services may contain links to or integrations with third-party websites or services. This Policy does not apply to those third parties, and we encourage you to review their privacy policies directly.
Changes to This Policy
We may update this Policy from time to time. When we do, we will update the Effective Date at the top of this page. We encourage you to review this Policy periodically. Continued use of our Services after an update constitutes acceptance of the revised Policy.
Contact Us
Nirvana Center Illinois LLC dba Tru Essence
792 E Rand Road, Arlington Heights, Illinois 60004
Email: info@trueil.com
Website: trueil.com